Israeli-developed powder preservative technology keeps fruits and vegetables fresh, without chemicals
By David Shamah for The Times of Israel
One minute, a piece of fruit or a growing vegetable is alive and growing, but the next — after it’s picked — the process of death and rot begins. Exposed to the atmosphere and the environment, it’s just a matter of time, sometimes days, before mold and decay set in and eventually render produce inedible.
t’s nature’s way, but it’s damned inconvenient for commercial distributors, supermarkets, and consumers. But the “essential oil” protection system developed by Israeli food-tech start-up Phresh Organics can help fruits and vegetables stay fresh for as long as a month and preserve their vitamins, according to company CEO Amit Gal-Or.
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