Monday, July 29, 2013

Tel Aviv's Gastronomic Amusement Park

Israel’s freshest and zaniest produce, plus wines, cheeses, fish and meat, beckon visitors to this high-end daily market in Tel Aviv port.

By Viva Sarah Press for ISRAEL21c 



Shuk HanamalOn a walk through a farmers market in France, Israeli food journalist and entrepreneur Michal Ansky came across some of the most delicious-looking red tomatoes. When she asked the tour guide about them, she wasn’t expecting to hear that they were imported from Israel.

“In Israel, there are the best fruit and vegetables and herbs I’ve ever seen. But it doesn’t reach the customer. Usually the good stuff goes to export,” Ansky, who specializes in food products quality, tells ISRAEL21c. “There is no buyer diversity here.”

So Ansky, together with chef/journalist Shir Halpern and architect/entrepreneur Roee Hemed, founded Shuk Hanamal (Port Market) to give customers more choice, better products, and knowledge about where their food is coming from.

The one-stop shop for the best ingredients and produce is located in a hangar at the Port of Tel Aviv, overlooking the Mediterranean Sea. During the week, vendors in the covered market offer up local and seasonal fruits and veggies, specialty wines, cheeses, baked goods and fresh meat, fish and deli goods. There are also imported delicacies that are unavailable locally. Think Eataly in New York, but in Hebrew.

On Friday mornings, Shuk Hanamal welcomes the Tel Aviv farmers market vendors and it is culinary and gastronomic heaven for everyone. The small producers set up stalls packed with locally grown, exotic-looking, super-tasty fruits and vegetables that you don’t usually see in Israel. 

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